Most businesses use a range of strategies to communicate internally with staff. This can include calling individuals by phone, sending texts, using social media, or writing monthly newsletters and email updates. One of the most valuable and engaging tools that you should be using, however, is video.
Why? According to the research, it’s the easiest way to humanise communications. In addition, staff are more likely to watch a video than read something written down like a newsletter. (more…)
Done well, video content should form an important part of your business marketing strategy. Sites like YouTube have billions of users and there’s a huge potential audience to tap into. Video is versatile and can be shared on other social media outlets such as Facebook and Twitter. It’s also a medium that allows you to get across a large amount of information about your product or service in a way that customers find engaging.
It’s not enough to simply make a video, post it online and hope for the best. If you’re not getting many views and your efforts seem to have been wasted, there can be several reasons for this. (more…)