Travel anywhere by tube or train, and it’s likely you’ll see at least half of your fellow passengers using their smartphones or tablets to catch up on Game of Thrones or Graham Norton’s latest show. Another good few fellow passengers will be watching snippets of video supplied by their morning online newspaper. Others will be mindlessly playing Candy Crush. If you really lucky, you might see someone actually reading a real-life printed book.
If you are selling a service, then you know the power of personal contact. Your customers are more likely to have chosen you because they feel a strong connection. A video will harness your personality to showcase you and your service in a way that words never can.
Andy Warhol said everyone would have 15 minutes of fame; for Brittany Furlan, it’s just six seconds. She has nearly 9 million followers on social media site Vine, which makes her the site’s biggest female celebrity. Her feed shows everything from imaginary characters to aspects of her life in tiny bite-sized bursts. Her fans live their lives watching hers.
1.Go, Go, Go!
From restaurants to health clubs, investment trusts to dentistry, your potential customers will expect to pick a main course/schedule a workout/move money and book appointments not only online but on their mobile device. 2015 was the year when mobile overtook desktop – and the trend will continue. (more…)