In a recent survey amongst communication experts, 93% agreed with the statement that video is a vital part of internal messaging. For many, video is the perfect way to get information across – no long, marketing documents or presentations, just an authentic, credible message straight from the person concerned.
Other positives about using video for internal communications is the message is more likely to be absorbed, it feels personal and therefore people react more positively, and it’s accessible at your convenience.
However, video can only do all those things if people actually watch it. We assume video for internal communications makes sense because of the ease of online distribution. We assume video is easier for employees to integrate watching into their daily online experience. And both these statements can be backed up by data.