Is anyone watching? – Video Communications

Is anyone watching? – Video Communications

In a recent survey amongst communication experts, 93% agreed with the statement that video is a vital part of internal messaging. For many, video is the perfect way to get information across – no long, marketing documents or presentations, just an authentic, credible message straight from the person concerned.

Other positives about using video for internal communications is the message is more likely to be absorbed, it feels personal and therefore people react more positively, and it’s accessible at your convenience.

However, video can only do all those things if people actually watch it. We assume video for internal communications makes sense because of the ease of online distribution. We assume video is easier for employees to integrate watching into their daily online experience. And both these statements can be backed up by data.

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Watch this amazing Video!

Watch this amazing Video!

James Corden may not be the obvious place to start if you want to make more engaging internal communication videos. However, one his recent guests on his US late night show was music legend Stevie Wonder. Probably, over the course of the 40 or so years that Stevie has been around, he’s been interviewed by most of the great chat shows hosts. So why is this interview going viral on social media?

James has an innovative approach to where to do the chat – and by changing the location, the context changes, and the whole feel of the interview is different. The two sit side by side as James drives Stevie around LA, singing karaoke to Stevie’s hits and Face Timing friends. It’s funny, it’s curiously intimate and it shows the great Stevie Wonder in a totally different light.

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