It was a very early start for Tallboy team (5am)! We drove to Warwick where we were filming a seminar about sales. 1100 people for this annual event hosted by a large training company. A big event meant a big team from Tallboy, made up of two cameramen, one sound recordist, the producer and myself, media manager of the day.
Arriving in Warwick at 8am, we started to set up. We fixed a Gopro overhanging the public so we could make a time lapse of the people getting in.
Just before the recent Easter bank holiday one of our clients, Retroscreen Virology, came to us with an urgent brief! They were about to launch an exciting rebrand of their company and needed our help to bring their rebrand to life… and the catch? We needed to turn it around in seven days time!
The brief was to create a transformation video lasting from 30s to 1m, to show the transition from the old brand to the new brand to clearly communicate the new company brand values. The requirement was for an animation treatment, combined with some pre-existing slick video content, all of which would need to comply with the new brand guidelines.
The Six Elements of Video Communications Strategy – Content
We have identified six important elements to consider when developing your Video Communications Strategy. Each play a vital role in shaping the direction and outcome of your corporate video and to allow you to carefully consider the impact it will have on your business goals.
Thinking through these elements now will mean less wastage of, time, resources and money in the long run. Let’s look at content.