People watching websites rather than reading them is the vision of the future, and many predict we’ll see that change in the next five years. There’s no doubt video is taking over the internet. YouTube is the second largest search engine in the world after Google. Every month, more than 1 billion people go to YouTube to access news, find the answer to questions, and have a little fun. That means almost one out of every two people on the Internet at any one time are watching YouTube. But should your video be on You Tube?
The next time you watch a James Bond film, pay attention to the title sequence. Even the very early Bond films used motion graphics to create the effects of women diving into dry martinis (shaken, not stirred), and guns firing slow motion bullets. In the 1960’s and 70’s, motion graphics were cutting edge and expensive. Now in a complete U turn, motions graphics are utilitarian and cheap.
The increased use of motion graphics came with the availability of desktop editing applications, with the term “motion graphics” coined by Trish and Chris Meyer in their book about the use of Adobe After Effects.
Social media is the fastest adopted form of media in human history. There are thousands of statistics available to measure the growth of social media, but whichever you chose, it is clear using social media is an increasing part of business life in the 21st century.
Brands like Virgin, American Express and Pepsi are all early adopters of social media, and are experimenting with the best way to use it for them. Michael Chui from McKinsey says: ‘Social media is all about P2P (people to people) and that’s its power.’