“Five years from now, your website won’t look like a website. It will look like a TV channel.” – Chris Cardell, marketing advisor to business owners across the world.
A bold statement Chris Cardell made at a recent seminar he was hosting. People watching rather than reading websites is the vision of the future, and many predict we’ll see that change in the next five years. There’s no doubt video is taking over the internet. YouTube is the second largest search engine in the world after Google. Every month, more than 1 billion people go to YouTube to access news, find the answer to questions, and have a little fun. That means almost one out of every two people on the Internet at any one time are watching YouTube. So if video is and will continue to be so important as a way of communicating on the internet, it makes sense for your business to use video. Every day when you’re not using Internet Video is potentially costing you and your business customers and money. However, I see many business owners daunted and confused by the idea of online video. They want to use video on their website, but don’t know where to start or how much it will cost.
Here are 4 ideas to get started in using video for your business. Any cost outweighs the benefits. Video can be as complicated or as simple as you want, although it’s important to get professional advice to ensure the finished video represents your business in the best possible way and is also seen by as many of your potential customers as possible. * All of the videos below have been produced by Tallboy.
1. The “You” video. If it is your business, you, yourself, may want to be on camera. No one can represent your business like you – with a little help you can come across as dynamic and authentic. You presenting to camera or being interviewed puts a face to the business and makes it personable. It helps build rapport your customers. This video is part of a series where I answer questions we are asked on a regular basis.
2. The “Spokesperson” video. If you are not comfortable about appearing on camera, then use a professional presenter to be your spokesperson. There are 100’s of presenters who will gladly represent your company. Cost varies with experience and what you are promoting.
3. The “Narrated PowerPoint” video. If you have a presentation explaining what your business is about, you can easily turn it into a video. It’s cost effective and simple, although it’s worth having professional help to ensure the finished product looks slick and seamless. You can export from PowerPoint or Apple’s Keynote. Narrate it yourself or use a presenter and add some music.
4. The “White Board” video. You will be surprised at how many of these videos you now see. And I am not talking about the Pixar type of cartoon films. These ‘White Board’ animated videos have become very popular online . The reason why is that these videos convey messages which have a hypnotic effect. It has become a creative, clear and concise way to share information through graphics. As viewers witness the whole process from the birth of an idea to its growth andevolution, the idea becomes easier to understand.
Stay ahead of the crowd and use video to enhance your internet presence. Call us at Tallboy to talk through the best use of video for you.