Video is now seen as a vital part of any marketing and communications strategy. 76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner).
Making sure people watch your video is as important as the time and money you spend on producing it. Video can reach so many different audiences – it’s important you maximise it’s reach.
YouTube is an essential part of the social media tool kit. It can boost your brand and push your website up Google’s rankings. Are you using it effectively?
Your website is an essential investment and vital to represent your business across the world, and while your YouTube channel is free – it is also just as important to leave a lasting impression!
To maximise the potential of your YouTube channel, think about the following:
“Five years from now, your website won’t look like a website. It will look like a TV channel.” – Chris Cardell, marketing advisor to business owners across the world.
A bold statement Chris Cardell made at a recent seminar he was hosting. People watching rather than reading websites is the vision of the future, and many predict we’ll see that change in the next five years. There’s no doubt video is taking over the internet. YouTube is the second largest search engine in the world after Google. Every month, more than 1 billion people go to YouTube to access news, find the answer to questions, and have a little fun. That means almost one out of every two people on the Internet at any one time are watching YouTube. So if video is and will continue to be so important as a way of communicating on the internet, it makes sense for your business to use video. Every day when you’re not using Internet Video is potentially costing you and your business customers and money. However, I see many business owners daunted and confused by the idea of online video. They want to use video on their website, but don’t know where to start or how much it will cost.
The brief is the document you give to the video production company telling them what you want in your video. Think of it as a cross between a manifesto and a shopping list. Most importantly, writing the brief will help you to qualify your reasons for wanting a video and also allow you to ask yourself some crucial questions that could save you time and money.
The brief is not a stand-alone document, but it should be a very useful reference to allow the video production companies to give you some ideas, styles and an accurate quote. Below are what you should think about when putting a brief together.