The Christmas Advert – Creating a Great Video to be Heard this Christmas

The Christmas Advert – Creating a Great Video to be Heard this Christmas

The creation of an advert for Christmas appears to have developed into a competition between some of the UK’s major department stores over recent years. In this article, we look at three of the leading contenders for 2016. All of these ads, which were released around mid-November, seek to epitomise the spirit of Christmas and, through creating a symbolic connection with their products, encourage consumers to do their Christmas shopping in their particular store! The first of the adverts we will look at is the one produced by John Lewis. (more…)

Olympic Conversation

Olympic Conversation

So finally the Olympics in Rio have begun, kicking off today before the opening ceremony on Friday with the start of the football tournament. The world is watching Brazil, quick to comment on the facilities, the health scares, the doping scandals and – hopefully – the sport. (more…)

Four candles and two soups

Four candles and two soups

Four candles and two soups. Two short phrases to sum up two of the great comedy talents lost in the last few weeks, Ronnie Corbett and Victoria Wood. Never mind the fact that between them they had nearly 150 years of experience, a plethora of awards and an army of fans worldwide; at the end, their lives come down to a couple of words. (more…)