Why 7-11-4 are important numbers

Why 7-11-4 are important numbers

Day 16 of my video challenge and each Sunday of this month, I am doing a book review. Today’s book review is ‘OverSubscribed’ by Daniel Priestley, and in this video, I am concentrating on the numbers 7,11,4 mentioned in the book and how understanding these can grow your business. I had the privilege of catching up with Daniel on Friday at one of his ‘Dent’ events in London, and I asked him why having multiple touchpoints, content and channels to reach your audience works.

“If you think about the human brain and the way it evolved, it evolved to figure out who in the tribe is a friend, and who in the tribe is potentially a threat. And the way the brain evolved, according to the research, is that the more time we spend together, the more interactions that we have, and the more locations we’ve been together, it’s more likely that you’re part of my tribe and you’re a friend” – Daniel Priestley

The first number, seven. Do you have seven hours of content that someone, if they Googled you, would find seven hours of content they could just gorge on? For example, it could be video. Do you have lots of videos on YouTube? Do you have a book that someone can download and read the book? Do you do a daily, or weekly, or monthly blogs that people can look at? Do you do a weekly or monthly podcast? And what about doing webinars that someone can find and then watch an hour of content as you go through a particular subject?

Then there are the 11 touch points. So this is where someone can visit your website so they can read your blog. Or your Facebook channel and there’ll be a whole lot of videos or posts that they can read. Do have a weekly podcast that they can subscribe. An email list you can send daily or a monthly email newsletter. Or can you host put an event every 90 days?

Then there are the four channels that people can experience you on. So that could be online. So it could be your website (blogs, articles, videos), social media channels (Facebook, Instagram, YouTube, Instagram, Twitter, etc.), what about hosting a monthly webinar. Email is another channel to reach your audience. Offline it could be a physical book you have written. Or it could be an event or a workshop where people can come and see you speak.

The idea is that having all these assets in place, people will find you, and it’s all part of the journey how they get to know you, like you and trust you. And eventually, they will buy from you. What assets do you have? How many 7, 11, 4’s do you have?

Truely technology

Truely technology

Chances are someone will call or text you on your mobile phone today. You will probably watch a video on the Internet via social media or on a website. You may watch some TV – possibly via Netflix or on catch up. Late last year, we hit a landmark. For the first time in the history of mankind the number of mobile devices in the world exceeded the population.  (more…)

Money for nothing – and your video music for free?

Money for nothing – and your video music for free?

Someone up there clearly loves music and is busy creating an awesome band. David Bowie, the Eagles’ Glenn Frey and Lemmy from Motorhead have all died in the last few weeks. Their passing has reminded us of what great music they made, and also means Tallboy has seen a flurry of our clients wanting to use their songs in their own corporate videos.

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Using fitness video to work up a sweat

Using fitness video to work up a sweat

So we’re halfway through January. The longest, darkest month of the year when people give up on going out, having a drink and start punishing fitness regimes. Gym attendance skyrockets and the streets are full of runners in bright coloured lycra and the latest trainers.

As well as the new shoes, the other thing that may have been found in the Christmas stocking is a fitness DVD. Actress Jane Fonda did the original ‘Feel the Burn’ fitness workout in 1982. It was the highest-selling fitness video of the time, the first of 22 workout videos she released, collectively selling over 17 million copies.

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Making your YouTube Channel Work Harder

Making your YouTube Channel Work Harder

There are over 1 billion users of YouTube out there all looking for video content to digest. Since Google own YouTube, any video on a YouTube channel will perform better on search engines than blog posts and videos from other places in the web. So. how can you be sure you are getting the most from your YouTube channel? Here are ten ways to make your channel work harder.

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