I get asked this question many times, “why is video expensive?”. There are lots of variables when it comes to producing video content and depends on what you are comparing the cost against. Video can only be seen as expensive if there are no goals, no promotion and no performance set against it. Next time you’re thinking of making a video, don’t see it as a cost, see it as an investment.
It’s Saturday and day 8 of my video challenge, and I have made it past the first week. Today’s video has a cricket theme as I am at my son’s school in South West London watching him play. While his team are not doing very well , I have shot a quick message on how I see business owners lose at video.
If you are thinking about shooting or editing your own content, this video is for you. In this episode, I give lots of tips and hacks to make awesome videos without having to spend the big bucks.
1. Why you need to batch
2. It’s not about the kit
3. Not sure, get some help
4. Shoot ‘B-Roll’
5. Keep it short
6. OutSource the editing
If you want some advice or training on making your own content please contact us.
I have worked with hundreds of businesses making thousands of videos over the last 15 years. So in the previous two or three years, the way that we do videos and the way we promote videos and online has changed so much. I see businesses still want to make what I call the traditional corporate video, and this doesn’t work anymore. Day 5 of my video challenge.
In this video, I explain the five mistakes I see businesses make when it comes to corporate video.
1. Not thinking of the audience
2. Wanting a ‘magic’ bullet video
3. Not creating enough video content
4. No amplification of the video
5. Focusing on the production of the video
What’s the optimal duration for a video? I do get asked this a lot, and unfortunately, there is no simple answer. The video needs to be as long as it needs to be for your audience. Day 4 of my video challenge and today I am in Richmond Park in South West London, enjoying the sunset and watching out for the deer who live in the Park. While the backdrop is beautiful, I think I do sound a little out of breath for the first part of the video as I was walking uphill (or maybe I am just unfit!). And as I went ‘cross country’, walking and talking became tricky as I was trying to avoid the rabbit holes, you can see me stumble a couple of times in the video.