Can you describe you and what you and your business does in 60 seconds? Today’s video is the equivalent of an elevator pitch, useful to put on your Linkedin profile and social media channels. It is harder than I thought to distil all I want to say in 180 words or less. Do you have a video pitch for what you do? Day 24 of my video challenge.
Some you may be aware I am posting a video a day for 30-days. 22 days in and I just had to post a cat video – this is why YouTube was invented right? Today’s video is ‘Why we use a dead cat on shoots’.
Your video content is an asset, and I often see a video only being used for one purpose and then consigned to the ether of the internet never to be watched again. With a bit of updating and editing a video can be repurposed, which maximises the return of investment on it.
For Day 18 of my video challenge, I have re-edited a video I made at my video company Tallboy Communications, and colleague Ryan Say. So watch to see how playing Jenga fits in with video storytelling. It is all a bit of fun.
Your story is multi-faceted. Yes, there is a beginning and probably an end – but how you start and when you finish is just one aspect of the story. Who’s going to listen to your tale? What sort of language will you use that gets the essence of what you are trying to say across? We build it piece by piece – like a game of Jenga.
Today’s blog I want to talk about how to overcome your fear of appearing on camera. Even though you’re an introvert and have concerns about being judged and you think you have a face for radio.
Now I get this. I think it’s tough to talk to a camera as it’s a static object and it feels very unnatural. And, as an introvert, I do find this hard to do. Often I think Will the audience want to hear what I got to say? “Do I have anything important to say? “What if they don’t like it?” There are loads of excuses not to do this. And actually, I think as you’re talking to a camera, you get used to it if you practice a lot. I think it’s easier than actually doing public speaking.
Video marketing is essential, especially if you have an important message and story to tell. And I also understand when you put yourself out there, you may think, “What will people think?” You have a fear of being judged. We live in a world if you’re going to put yourself out there online, you’re going to be judged. People are going to leave negative comments. They might not like the message that you have. And I think you just got to accept that. And realize that most of this are not personal. It’s about them and their issues. What you need to do is really just focus on your audience, the people who do resonate with your message, who do follow and like you. Concentrate on them and serve them and do not let the distractors, the haters get to you. Now I know it’s hard to do that sometimes. I like to be liked. But I think you got to realize that you won’t be liked by everybody. Your content will not resonate with everybody. So create content which is going to be valuable to your audience and build an audience who are going to like you, follow you, and leave positive comments.
The third thing is, I just see this a lot, is that people think that they are ugly. They have a face or a good voice for radio. I’ve done thousands of videos and most people do not like the way they look and sound on camera. It’s so common that is when you film with a camera, you’re used to seeing yourself in a mirror, so you look different and in your head, you probably also think you sound different. Yes, we all have an accent. Yes, we all do look different. And that’s what makes us uniquely human. In my experience, that people don’t comment, or very rarely comment, on the way you look and sound.
If your message is good and valuable, people will concentrate on that, not on the way you look and sound. And yes, there are tricks you can do. Location’s important. Lighting’s important. Sound is also important. So there are things you can do to help to make you look good. Editing your videos can help. You can put footage over what you’re saying. If you’re that concerned about the way you look. But I think part of it is you just got to do it, and you get used to it. The more you do this, the more comfortable you get on camera the easier it becomes. So I think the big tip is to practice. If I can do it, so can you.
When I get inquiries from potential clients who say “I want a video, how much?” I think this is the wrong first question to ask. Day 12 of my video challenge and this one is a little different. Apart from the different format (wide rather than square), and it’s shot on a DJI Osmo Pocket (apologies for the sound as just using the onboard mic), this video is a bit of a rant, a rant on how not giving any indication of a budget to a video company does not help.