How I fell in love with video for business

How I fell in love with video for business

I want to share my passion for video content creation and how it can help grow your business. 

As Gary Vaynerchuk famously said, “If you’re not making some kind of video content right now, you’re losing ,period. Full stop.” 

And I couldn’t agree more. Video dominates the internet and is the most powerful way to drive marketing results.

As a video expert and strategist with over 20 years of experience, I’ve worked with large and small corporations, telling their stories through the medium of video. Video content is educational, engaging, emotional, and empathetic. It shows your audience who you are and what you stand for. It helps you connect with your customers and prospects, and it can help you close business deals.

Watch the video for the full story.

However, many businesses struggle to be consistent with their video content creation. Video is often seen as a tactic, an afterthought, or a standalone. To make video really effective, it needs to be integrated into your marketing and business strategy from the start of any campaign. You need to work out what results you want to achieve with video and who your target audience is. 

You need to prioritise strategy and distribution before making any video content.

That’s why I developed a five-step process for video content creation: Plan, Produce, Publish, Promote and Performance. This method ensures you focus on the goals, audience, platforms, and results you want from your video content.

Video content creation is essential for any business that wants to grow and succeed in today’s digital world. If you need any support or advice on how to get started with video, please contact me. I wrote a book called How to Get Video Right, and I have a podcast called Simon Says Video.

Thank you for joining me on my journey, and see you in the next video.

Resource Links:

Adequate vs Quality – The Price of Video

Why Investing in a Professional Business Video is Like Choosing a Gourmet Burger Over a Basic Cheese Sandwich 🥪🍔 🎥

Picture this: you’re out for lunch and can choose between a basic cheese sandwich or a gourmet burger. Sure, the sandwich is cheaper and might fill you up, but is it really the best choice for your taste buds and overall experience?

 

The same goes for your business when it comes to investing in a professional video. While cutting corners and going for a lower-cost option might be tempting, you might be selling yourself short.

Just like that gourmet burger, a professionally made video can elevate your brand and make a lasting impression on your audience.

Here are three key reasons why investing in a professional business video is worth it:
1️⃣ Quality Matters 🎬 A professional video production team has the skills, equipment, and expertise to create a high-quality video that showcases your business in the best light. From crisp visuals to perfect audio, a well-crafted video can make a world of difference in how your audience perceives your brand. Like that gourmet burger, it’s all about the details, the presentation, and the overall experience.

2️⃣ Storytelling 📚 A professional video helps you tell your brand story in a captivating and engaging way. Just like how the flavors and textures of a gourmet burger work together to create a delicious experience, a professional video weaves visuals, audio, and narrative together to communicate your message to your audience effectively.

3️⃣ Return on Investment 💰 Investing in a professional video might seem like a hefty expense, but the returns can be significant. A well-made video can boost your online presence, increase conversions, and establish your brand as a leader in your industry. Much like how a gourmet burger leaves a lasting impression on your taste buds, a high-quality video will stay in your audience’s minds and encourage them to choose you over the competition.

When it comes to promoting your business, don’t settle for a basic cheese sandwich. Go for that gourmet burger experience and invest in a professional video that will leave a lasting impression on your audience, boost your brand’s image, and drive results. 🚀

How to be confident on camera

How to be confident on camera

For many people, the thought of being in front of a video camera is daunting.

I understand that being in front of the camera can be daunting. The fear of being recorded, evaluated, and judged by others can be overwhelming. We don’t like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. 

But here’s the thing – video content can be incredibly impactful in building brand awareness, establishing credibility, and connecting with your target audience. 

In fact, businesses using video see an average of 41% more web traffic from search engines than those who don’t.

So, how can you overcome the dislike of being on camera and start creating videos for your business? 

Here are a few tips:

1. Practice makes perfect – the more you do it, the more comfortable you’ll become in front of the camera. Start by using your smartphone to record short, simple videos and gradually build up to longer, more complex pieces.

2. Prepare beforehand – having a script, outline or bullet points can help you feel more confident and stay on track.

3. Use positive body language – stand up straight, make eye contact with the camera, and use gestures to emphasise your points.

4. Take deep breaths – before starting the recording, take a few deep breaths to calm your nerves and clear your mind.

Watch the video below for loads more tips from performance coach Elisabeth Valentine on becoming confident on camera.

By using these tips, you will overcome your fear of the camera and start creating video content for your business.

Feel free to reach out if you need further support or guidance.

 

Unlock the full potential of your video production with Green Screen Technology

Unlock the full potential of your video production with Green Screen Technology

Whether creating a video for your brand or just having fun, using green screen technology provides countless benefits that can elevate your content to the next level.

There are advantages to using a green screen:

  1. Improved Visuals: By isolating the subject from the background, green screen allows you to add any desired background image or video, creating a seamless, professional-looking video that engages your audience.
  2. Increased Flexibility: No need to worry about finding the perfect location or reshooting due to weather conditions – with green screen, you can change your background on the fly and achieve the look you want.
  3. Cost-Effective: Traditional location shoots can be costly, but green screen technology eliminates the need for expensive equipment, crew and travel.
  4. Time-Saving: Green screen saves time in post-production as well, as you can quickly add visual effects, compositing and color correction without having to worry about matching the background.
  5. Enhanced Creativity: The endless possibilities of green screen technology allow you to bring your creativity to life in ways you never thought possible, making your videos truly unique and engaging.

If you’re ready to take your video production to the next level, consider using green screen technology. Get in touch with us to learn more! 

On location with Green Screen

 

What if video doesn’t work?

What if video doesn’t work?

What if I make a video and it doesn’t work? You may be concerned about putting a lot of time and money into a video and not seeing any returns. Today I talk about the five-step process I use to guarantee video works for your business.

I’ve worked with many clients who have been in this situation. What I have seen with my insights and working with hundreds of businesses and making thousands of videos is there has to be a mindset shift when it comes to video. I think people still see video as a one-off. They think they want a magic bullet video, where one video will communicate all their messages to loads of different audiences. And if you do that, the video will not resonate with anyone and not going to work for you.

It is easy to focus on the production rather than take a step back and plan the video, work out what the goals are, and have a marketing strategy in place, where you can get the video in front of your desired audience. In short, you don’t have a video strategy.

I have developed a five-step process which will guarantee video will work for your business. The process is broken down into; planning, production, promotion, performance, and polish. Most business I see only actually do two of these, there might be some planning, and they focus on the production. Very few companies actually do a promotion, which can either be paid or not paid. Very few companies track and measure their videos and see how it’s performing. And then very few then would look at the video and then actually rework it, re-edit it, repurpose it. In other words, polish it to make sure that it works.

If you’re serious about wanting to build your audience to grow your business with video, I’m offering a 30-minute video strategy call. The link’s on the screen. It is a free strategy session where I can support you and advise you on how you can use my five-step process to grow your business with video.