Some Great Event Promo Video Ideas

Some Great Event Promo Video Ideas

When you create a good video, it can engage and excite your potential customer base in a way that mere words simply cannot. According to research, viewers are up to 600% more likely to respond to a visual medium such as a promo video than they are to blog or targeted email marketing. Events and conferences are big business in the UK and across the world and whether the event needs to sell tickets, or simply inform or excite the visiting delegates a strong event promotion video is a must. (more…)

The Christmas Advert – Creating a Great Video to be Heard this Christmas

The Christmas Advert – Creating a Great Video to be Heard this Christmas

The creation of an advert for Christmas appears to have developed into a competition between some of the UK’s major department stores over recent years. In this article, we look at three of the leading contenders for 2016. All of these ads, which were released around mid-November, seek to epitomise the spirit of Christmas and, through creating a symbolic connection with their products, encourage consumers to do their Christmas shopping in their particular store! The first of the adverts we will look at is the one produced by John Lewis. (more…)

The sun, the city and Simon

The sun, the city and Simon

Tallboy’s MD Simon Banks has recently written a book. Called “How to Get Video Right”, the book is intended to as a guide to making video a key part of communications strategy. So as a key part of Simon’s communications strategy, the Tallboy team helped Simon make a promotion video. Filming took place on one of the last sunny days of summer, and the location was all around the City. Here’s what happened behind the scenes…. (more…)

Holiday Videos

Holiday Videos

Imagine, if you will, the dark ages, when there were only four television channels and they all went off air at midnight.  Once a programme was transmitted, it was over. (more…)