Day 16 of my video challenge and each Sunday of this month, I am doing a book review. Today’s book review is ‘OverSubscribed’ by Daniel Priestley, and in this video, I am concentrating on the numbers 7,11,4 mentioned in the book and how understanding these can grow your business. I had the privilege of catching up with Daniel on Friday at one of his ‘Dent’ events in London, and I asked him why having multiple touchpoints, content and channels to reach your audience works.
“If you think about the human brain and the way it evolved, it evolved to figure out who in the tribe is a friend, and who in the tribe is potentially a threat. And the way the brain evolved, according to the research, is that the more time we spend together, the more interactions that we have, and the more locations we’ve been together, it’s more likely that you’re part of my tribe and you’re a friend” – Daniel Priestley
The first number, seven. Do you have seven hours of content that someone, if they Googled you, would find seven hours of content they could just gorge on? For example, it could be video. Do you have lots of videos on YouTube? Do you have a book that someone can download and read the book? Do you do a daily, or weekly, or monthly blogs that people can look at? Do you do a weekly or monthly podcast? And what about doing webinars that someone can find and then watch an hour of content as you go through a particular subject?
Then there are the 11 touch points. So this is where someone can visit your website so they can read your blog. Or your Facebook channel and there’ll be a whole lot of videos or posts that they can read. Do have a weekly podcast that they can subscribe. An email list you can send daily or a monthly email newsletter. Or can you host put an event every 90 days?
Then there are the four channels that people can experience you on. So that could be online. So it could be your website (blogs, articles, videos), social media channels (Facebook, Instagram, YouTube, Instagram, Twitter, etc.), what about hosting a monthly webinar. Email is another channel to reach your audience. Offline it could be a physical book you have written. Or it could be an event or a workshop where people can come and see you speak.
The idea is that having all these assets in place, people will find you, and it’s all part of the journey how they get to know you, like you and trust you. And eventually, they will buy from you. What assets do you have? How many 7, 11, 4’s do you have?
Day 10 of my video challenge and today I want to talk about how surprised at the number of businesses who delay producing videos. I understand about maybe not being ready, not enough time or money and other priorities come along, I get all that. The response often is ‘video would be nice to have, but not yet’. Just want to point out video is massive now, driven by social media platforms and mobile devices.
A question for you. Is delaying using video to engage, educate, sell to your audience determinantal to your business?
The four lessons business owners learn in video marketing too late. When it comes to marketing your business few formats work better than video. However, that can only happen if it’s done right. If that doesn’t happen, you could end up seeing minimal rewards for your efforts, and wasting your money.
Here are four lessons you can learn from other company’s mistakes to make sure video works for you.
1. Making video for content sake
2. Companies making videos for themselves, not for their audience
3. No content distribution or marketing plan
4. Not having a budget for video
Each Sunday I am going to do a book review video. Today’s is the ‘E-Myth Revisited’by Michael E. Gerber’s and how this book helped me change the way I think about business.
It’s got a bit of an odd name for what I call a business book. It’s called the “The E Myth Revisited “Why Most Small Businesses Don’t Work “and What to do About it.” I read this book several years ago, while I was on holiday in Greece and it really was a light bulb moment for me and transformed the way I saw my business. When I got back from holiday, I set about to change my business.
A couple of days ago I made an announcement about a challenge I’m giving myself, and that is to post a video a day on all my social media channels during the month of June. I want to explain why I’m doing, I want to practice what I preach. I’m always talking to my clients about how they need to do more video. Even us video creators, we often making great videos for our clients, but we very rarely make videos for ourselves and I guess there are a couple of reasons for that. One is time. We are spending most of my time serving our clients and the one is as a video creator you want to make videos which really high production values and look really good and that obviously takes quite a lot of time to do so. What I’m doing on this challenge is to try and make it simple. Please watch the video to find out more.
My challenge starts this Saturday, the first of June. And I look forward to your feedback. And at the end of the challenge, probably at the beginning of July, I’ll make another video, just on all my experience, my insights, and tips that I found. Hopefully, it will be useful for you.