When I get inquiries from potential clients who say “I want a video, how much?” I think this is the wrong first question to ask. Day 12 of my video challenge and this one is a little different. Apart from the different format (wide rather than square), and it’s shot on a DJI Osmo Pocket (apologies for the sound as just using the onboard mic), this video is a bit of a rant, a rant on how not giving any indication of a budget to a video company does not help.
I get asked this question many times, “why is video expensive?”. There are lots of variables when it comes to producing video content and depends on what you are comparing the cost against. Video can only be seen as expensive if there are no goals, no promotion and no performance set against it. Next time you’re thinking of making a video, don’t see it as a cost, see it as an investment.
Video is an investment into your brand. In 2017, it’s not a nice to have, it’s an essential. For some companies, video is a big investment. (more…)
Goodbye to Rio, and welcome back to the UK the amazing athletes of Team GB with a record-breaking haul of medals. It has, as they say, been emotional. (more…)
Imagine, if you will, the dark ages, when there were only four television channels and they all went off air at midnight. Once a programme was transmitted, it was over. (more…)