I’m just wondering if video has become a tick box exercise? I understand as busy business people, video is just one of many things to be done if you are launching a new website or champaign. So when it comes to video, there is more to just finding a video production company and tick it’s all done. Follow me today as I travel into London as I visit a digital agency to see if this is true. Day 21 of my video challenge.
Rather than looking at video from a strategic point of view, it needs to be seen in how it integrates into the whole marketing and business plan.
Put some thought into how you are going to distribute and market the video to make sure that you get a return of investment. There seems to be a missing link here between the, what I call the pre-pre-production, the strategy part, and the promotion and distribution of the content. Then there is no following up and checking on the metrics and measuring it to make sure it worked. Video is so much more than another item on a list to be ticked off.
Your video content is an asset, and I often see a video only being used for one purpose and then consigned to the ether of the internet never to be watched again. With a bit of updating and editing a video can be repurposed, which maximises the return of investment on it.
For Day 18 of my video challenge, I have re-edited a video I made at my video company Tallboy Communications, and colleague Ryan Say. So watch to see how playing Jenga fits in with video storytelling. It is all a bit of fun.
Your story is multi-faceted. Yes, there is a beginning and probably an end – but how you start and when you finish is just one aspect of the story. Who’s going to listen to your tale? What sort of language will you use that gets the essence of what you are trying to say across? We build it piece by piece – like a game of Jenga.
I am a big believer in recycling. The same comes to video; I am amazed by how businesses spend lots of money on video and never think to reuse the footage or content. Here is a promo video that was made for my book launch and now re-purposed for my video challenge, which starts tomorrow. To recycle this video all I did was edited it shorter by 20 secs, updated the on-screen text, and made an end graphic (it’s a video wall, check it out) and recorded a new voice over.
A couple of days ago I made an announcement about a challenge I’m giving myself, and that is to post a video a day on all my social media channels during the month of June. I want to explain why I’m doing, I want to practice what I preach. I’m always talking to my clients about how they need to do more video. Even us video creators, we often making great videos for our clients, but we very rarely make videos for ourselves and I guess there are a couple of reasons for that. One is time. We are spending most of my time serving our clients and the one is as a video creator you want to make videos which really high production values and look really good and that obviously takes quite a lot of time to do so. What I’m doing on this challenge is to try and make it simple. Please watch the video to find out more.
My challenge starts this Saturday, the first of June. And I look forward to your feedback. And at the end of the challenge, probably at the beginning of July, I’ll make another video, just on all my experience, my insights, and tips that I found. Hopefully, it will be useful for you.
Tallboy is looking forward to 2017 – it’s the year of the Rooster. In Chinese mythology, roosters are more motivated than any other animals in the Chinese zodiac, and we see a lot of similarity with Tallboy. They’re hard working, multi-talented, and can deal with a variety of jobs. And while we’re looking forward to what 2017 will bring, we can’t help but have a quick look back at 2016. After all, the common name for a rooster is a cock. Enjoy the best of 2016 and in our best Chinese, Gong Hey Fat Choy!