Video Production > Video Production Services > B-Roll Footage
B Roll footage
Corporate B-Roll
The distribution of video footage has become a key communications tool for PR campaigns and launches. This is often called Corporate B-Roll or Video New Releases, (VNR)'s. These terms basically mean the same thing, where a client/company wants to get broadcast coverage of their event, campaign or important announcement. Rather than relying on the TV news crews 'turning up' to film, we give the broadcasters professionally shot footage to use in their programmes. Thus saving them key resources, but more importantly allowing you control over what pictures are used.
B-roll can of course be used for other corporate video productions such as sales promotions and product launch videos or for video podcasting. Examples of b-roll can be seen on our clients video page.
Video News Releases (VNR)
An effective Video News Release (VNR) provides the broadcast media with high quality footage that illustrates your story. By supplying footage that may be hard to come by or are difficult to access, it is more likely your story will be included in the news agenda for television news programmes. For example, this may be shots of the inside of your office or factory.
We can produce, shoot, edit and help with the distribution of your Video News Release. Please take a look at an example of a Video News Release production featuring David Beckham.