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Unicef

Unicef works in over 190 countries around the world. Their mission is to ensure that more of the world’s children are fed, vaccinated, educated and protected. They do this by influencing laws, policies and customs to benefit the welfare of children across the world.

The brief:

The client wished to capture on film a studio debate as part of a programme, which Unicef Department of Research Innocenti was developing in partnership with DfiD. The debate was to focus on the wellbeing of adolescent girls, to set the scene, covering the main issues and the structure of determinants research.  The objectives of the film were to air opinions, discuss the latest research and to identify gaps in knowledge where more research is required.

The Approach:

The film was recorded “as live on air” in a TV studio and was then edited down to create a 20-25 minute film and a series of shorter 1-2 minute exchanges optimized for viral sharing on social media.  It featured three experts in discussion, moderated by a facilitator managing the debate. The debate covered urgent priorities, views, opinions and strategies associated with driving forward understanding and policy on the structural determinants of female adolescent wellbeing.