Start Living Right – Maya Nassar

The brief:

Maya Nassar is a sports nutritionist, certified personal trainer and fitness enthusiast. She commissioned Tallboy to produce a short film to promote fitness and wellbeing

The approach:

Tallboy chose a documentary style to create this inspirational film. The film features interviews with Maya as well as stylised on location shots both in the gym and outdoors and with upbeat music. We have since edited 3 separate teaser clips from the footage that can be distributed via social media and create a buzz about the original film, and direct users back to the Start Living Right website.

The result:

The video has had nearly 6,000 hits on YouTube within a month of launching and is being distributed by other social media platforms such as Twitter and Google Plus. Local TV stations have been contacting Maya for several interviews in her home country of Lebanon and she has also been offered her own fitness show as a result of the original video.

“I am very satisfied with the video. The production process was extremely smooth and I had fun shooting the video. I have received a lot of good feedback and it has also made my webpage more personal, helping visitors identify with what I am saying in the video”

Maya Nassar

Sports Nutritionist & Personal Trainer