St Giles

St Giles is one of the largest and most successful private international English language training organisations in the UK. It runs seven training centres around the world including in London, Brighton, New York, San Francisco, Vancouver and Brazil.

The brief:

The client required a series of promotional videos for each language school, using a presenter and vox pop interviews with staff and students. The films have been part of a successful YouTube campaign for St Giles.

The Approach:

We approached each location video in a similar style to give consistency and brand cohesion. The overall style of each video is newsy, lively and informative. Each film is led by a presenter talking to camera and includes interviews with students and teachers. This footage is brought to life with shots of each school and the surrounding location and city landmarks to show the area as a vibrant place to study.