The Royal College of Nursing

Overview:

The Royal College of Nursing is the world’s largest nursing union and professional body. They represent more than 435,000 nurses, student nurses, midwives and health care assistants in the UK and internationally.

The brief:

The RCN were looking for a case study film as part of their Small Changes – Big Differences campaign. The aim of the campaign was to encourage leaders of NHS Trusts to involve nursing staff in procurement decisions. The objective of the campaign was to inform stakeholders about the benefits of involving nursing staff and showcase how involving nursing staff can save money, increase staff productivity and improve patient care.

The client wanted a 3-4 minute case study led film to share online, use at events and at stakeholder meetings/presentations. They wanted the tone of the film to be ‘newsy’ in style and present the campaign messages in a factual and interesting way. Standalone 1 minute videos were also created from each interview, to be used alongside the campaign film.

The approach:

Tallboy decided to approach each interview as a case study, highlighting the interviewees experience with the procurement process, how it would and should work better, and to illustrate each with an example.
Interviews were filmed in situation at NHS Trust locations across the country. We used two cameras to give us an additional angle to use in the edit, the b-roll footage gave depth and integrity to each interview. We incorporated documentary style filming techniques with a small crew for minimal impact. Each interviewee was filmed unscripted, speaking naturally to camera and then edited in a sharp and snappy style.

The results:

The Small Changes film was launched internally on 10th December and was very well received.  You can see the video on their website by clicking here.

Testimonial:

“Just to say thank you for our Small Changes film – we’re delighted, and have had lots of good feedback.”

Jane Hughes | Head of Campaigns and External Affairs – Royal College of Nursing