Macquarie

Macquarie is a global provider of banking, advisory, trading, asset management and retail financial services. Its headquarters are based in Sydney, Australia.

The brief:

Macquarie wanted a trusted video partner who would be able to work closely with their corporate communications team and deliver expertly shot video footage of key personnel for Internal Communications initiatives.  It was important for the film to be made with extremely high production values and to reflect the corporate brand guidelines.

The approach:

For this shoot, our approach was to create a more natural and informal style of film, when interviewing employees working together on the same project. We decided to film in black and white to give an intimate and smoother finish to the video.  This involved specialist lighting and our experts were on hand to get this right. When shooting we filmed in colour with specific parameters, to give more options and flexibility in post-production.

The result:

“I wanted to drop you a note to say a big thank you for the work you guys did on the MacCap project in London.  Given the tight turnaround and details late coming, you were so accommodating – I guess you have to be sometimes in this business!  We ended up producing 21 videos (4-5 mins each) so it was quite an enormous project!!  The videos were well received at the conference in Los Angeles which took place last week.”

“The quality of the work was great too and given I have a high standard here in Sydney, it’s so great to find partners in other cities who can take a brief and produce great pictures (and sound too!).”

Kate Powell

Studio Manager – Digital
Corporate Communications and Investor Relations | Macquarie Group Limited