Leon School

Leon School (Now Sir Herbert Leon Academy) is a mixed comprehensive academy based in Bletchley. It is a forward thinking educational establishment that strives to develop ambitious, enthusiastic learners and offers a rich, diverse and challenging curriculum.

The brief:

Tallboy was invited to produce a promotional DVD, which would be used as a learner recruitment tool in the coming year(s).  This DVD was to replace any existing paper and would be used as the medium to transfer as much information about their school and their community as possible. The DVD’s would be distributed to individual learners and their parents as well as being available on a website for everyone to see.  The learners being targeted were primarily year 4 and 5 learners (aged 8 – 10 years) and their parents.

The Approach:

Rather than use the traditional approach of letting the Headteacher do all the talking we decided to use a more inclusive approach, involving more voices from across the school by inviting the teachers and pupils to tell their story. As a result the film had a personal quality that prospective pupils and parents could easily relate to.