Should you have decided to spend money on developing video content as a marketing tool for your business, chances are you’ll want to get as much out of it as possible.
You might not really appreciate the difference between marketing and PR. Many people don’t. The relationship between the two has blurred a lot since the advent of the online world. And that’s not an entirely bad thing. (more…)
One of the great things about our digital world is that, if you want to learn how to do something, you can easily go online and find a video or crib sheet. Whether that’s changing the ignition coils on your car, learning how to put up wallpaper or even building a new skill set in the office, someone, somewhere has made a video of it. (more…)
For a lot of businesses, the about us page is merely an add on, something that web design protocol says should be there. Nobody actually reads that stuff, right?
While not many people will decide to click on this page and read what you say about yourself, it is an important opportunity to build rapport and demonstrate your capability. It doesn’t have to be a couple of paragraphs along with a few staff profiles, it could be a lot more interesting! (more…)
What sets one corporate or marketing video apart from another?
Why do people watch one video to the end but only make it through the first five seconds of the next? (more…)
For any business, the marketing funnel is a key factor in success or failure. The funnel analogy is pretty apt, starting wide at the top and gradually narrowing so that there’s only really one place to go – in the case of your business, towards a sale or other conversion. (more…)
While there might be a lot of effort, time and money that goes into producing a video for your business, there’s no doubt that it can give you a bigger return than other media. If you utilise all its benefits.
Get it right and you should expect to get a bigger splash for your marketing investment. The key is to open your mind a little more than you’re perhaps used to. When you’re planning a video for your site, take a look at the places where you can post it, how you can get people to share it and what value you can get out of social media. (more…)