For any business, the marketing funnel is a key factor in success or failure. The funnel analogy is pretty apt, starting wide at the top and gradually narrowing so that there’s only really one place to go – in the case of your business, towards a sale or other conversion. (more…)
While there might be a lot of effort, time and money that goes into producing a video for your business, there’s no doubt that it can give you a bigger return than other media. If you utilise all its benefits.
Get it right and you should expect to get a bigger splash for your marketing investment. The key is to open your mind a little more than you’re perhaps used to. When you’re planning a video for your site, take a look at the places where you can post it, how you can get people to share it and what value you can get out of social media. (more…)
There’s no doubt that video is one of the most powerful tools for marketing your business. Getting it right should mean that you achieve more sales, develop a strong brand identity and build a relationship with new and existing customers that is beneficial to your bottom line for some time to come.
The key to great service videos is telling a story that resonates with all those potential customers. That’s why storyline should be top of your priorities when planning a video. (more…)
Most businesses know that video is a powerful tool when it comes to marketing and brand promotion. If you decide to video an event such as conference or corporate party, you will undoubtedly end up collecting some valuable material that can be used for all sorts of marketing activities.
The trouble is that businesses will take these videos and use them for a very narrow purpose. One the purpose has been achieved, the content is archived and essentially forgotten about.
With a little more thought and better planning, however, you can get those video snippets to work a lot harder for your company over a longer period of time. (more…)
The key to any good marketing content is to persuade people to do something concrete and positive. For a landing page that could mean getting customers to move through the sales funnel and purchase a product from something they see on social media.
If you are creating a marketing video, of course you want it to have to have an impact. You want to influence, to move your customer in a certain direction or prompt a direct response such as picking up the phone and giving your business a call. (more…)
Crowdfunding is a powerful tool that can be used to raise money for any project or business venture. The internet is full of success stories of start-ups around the world that began by attracting this kind of investment from the general public.
As you might expect, how you pitch your idea will often determine the amount of crowdfunding you end up getting. There’s no doubt that producing a great video to explain your project and get people motivated can make a big difference in the level of funding you are able to raise.
But how do you make a great crowdfunding film? Here are our top tips: (more…)