There’s no doubt that in many businesses video is being used to create leads and drive customers to buy products and hire services. The key is what kind of video content you use and how each impacts the lead funnel at different stages.
Understanding the Lead Funnel
The lead funnel typically narrows towards the bottom where you customer should end up as a conversion. (more…)
A simple, talking head video is not only cheap to produce but can be highly effective in marketing your brand, service or product.
Most talking head videos use an interview process where the individual being filmed answers set questions. It’s a lot less rigid than working from a set ‘to-camera’ speech. It also gives the impression of one person conversing with another, which immediately seems more interesting to the audience.
The technical term for this is a prompted interview. It has some structure but is not so constrictive that it stilts the conversation and seems pre-prepared. (more…)
Christmas adverts are now an eagerly awaited festive tradition, often billed by the media as a battle for supremacy and loved or hated by the watching public. Festive ads can touch customers hearts or turn them off completely, so they are important for advertisers to get right.
Christmas Adverts are always engaging to those with an interest in marketing or video production as they are all so different and showcase how different brands or products can present themselves to the public. (more…)
With any type of content you produce for online consumption, what you’re actually trying to achieve is extremely important. The trouble with many businesses is that they produce video content without considering their objectives deeply enough.
Getting your focus right can mean the difference between achieving a good return on investment or none at all. (more…)
The fact that over a billion hours of video are viewed each day on YouTube should be more than enough to convince you that your business needs to be on there.
Get it right and you can really engage your customers and get them to share you content with friends, family and followers both locally and around the world. Here are just a few ideas to get you started: (more…)
Most marketers believe that video is one of the key tools required to instil brand awareness and connect with existing and potential new customers. We’re more likely to watch a video than we are to read through a lots of dry written content.
Building excitement about your brand this way involves understanding the power that video is able to deliver while finding ways to leverage all that potential. (more…)