Video is the fastest growing phenomenon on the web. We all know that hours and hours of videos are uploaded to YouTube every minute (24 hours a minute to be precise) – and we think it’s usually something homemade and funny. But in 2009, the number of professionally produced videos on YouTube jumped by 20 percent. And there were 49 billion views of those videos! Shouldn’t your business use that power? So how can you use video to help enhance your business?
Firstly, you have a great message to tell your potential customers. You know that face-to-face communication is best, because you not only convey the message with words, but you add the emotion through body language and sound. Face to face communication isn’t always possible – but video also stimulates the part of the brain that triggers emotion – therefore your message has more impact. So put video on your website.
Next, imagine you have a leaflet that described your business. That leaflet is useless until you hand it out. The video is like that leaflet. Put video on your website – and you reach a massive audience. And here’s why. Websites with video on their front page are 53 times more likely to generate a first page Google ranking than traditional SEO technique.
Now your potential client has found your site, research shows you are more likely to convert a browser into a customer if you have video on your website. Numbers for the hotel industry show if a hotel includes a video on its website, a potential visitor is eighty percent more likely to book a room than if the site has only pictures.
Video doesn’t have to be complicated or as expensive as you think. You can use the camera on your computer to make a video blog. You can edit it yourself with the free software that can with your Mac or PC. Buy a Flip camera and shoot your own. There are also plenty of software you can download to make your own videos. Or you can get professional advice on how to produce your next film. Quality is important in video making as the better the production values the more likely the viewer is likely to watch it. However the important point is to have video on your web site.
So start producing and have fun.
Love the statistics in this article, which give it a particularly informative edge. Agree that having video on your site is the next best thing to face-to-face communication with your potential customers; it’s a very powerful and fast way of people getting to know you and your company a little better. Added to this the statistic that websites with video on their front page are 53 times more likely to generate a first page Google ranking, this method is a real winner for companies in terms of their marketing strategy.