What if I make a video and it doesn’t work? You may be concerned about putting a lot of time and money into a video and not seeing any returns. Today I talk about the five-step process I use to guarantee video works for your business.
I’ve worked with many clients who have been in this situation. What I have seen with my insights and working with hundreds of businesses and making thousands of videos is there has to be a mindset shift when it comes to video. I think people still see video as a one-off. They think they want a magic bullet video, where one video will communicate all their messages to loads of different audiences. And if you do that, the video will not resonate with anyone and not going to work for you.
It is easy to focus on the production rather than take a step back and plan the video, work out what the goals are, and have a marketing strategy in place, where you can get the video in front of your desired audience. In short, you don’t have a video strategy.
I have developed a five-step process which will guarantee video will work for your business. The process is broken down into; planning, production, promotion, performance, and polish. Most business I see only actually do two of these, there might be some planning, and they focus on the production. Very few companies actually do a promotion, which can either be paid or not paid. Very few companies track and measure their videos and see how it’s performing. And then very few then would look at the video and then actually rework it, re-edit it, repurpose it. In other words, polish it to make sure that it works.
If you’re serious about wanting to build your audience to grow your business with video, I’m offering a 30-minute video strategy call. The link’s on the screen. It is a free strategy session where I can support you and advise you on how you can use my five-step process to grow your business with video.
As video becomes more important, increasingly important to your business in terms of engaging with your staff, stakeholders, leads and clients, you certainly need to have a strategy around any video you make, and it’s not all about production.
I see clients want to jump in straight into the making of a video, but to make video work, you need to do so much more around it. At Tallboy, we do have a five-step process of which the producing of a video, the making of a video, is only one of five steps. I’ll go into more of what those five steps are in other videos, the making of a video is not the most essential part, it’s one of the critical components, but it’s not the end-all and be-all. Unless you have a strategy around your video, then it’s potentially not going to work. That is the role of a video strategist, is to make sure that your video works, and it achieves the aims and goals you want to achieve.
Can you describe you and what you and your business does in 60 seconds? Today’s video is the equivalent of an elevator pitch, useful to put on your Linkedin profile and social media channels. It is harder than I thought to distil all I want to say in 180 words or less. Do you have a video pitch for what you do? Day 24 of my video challenge.
Each Sunday for my video challenge, I am doing a book review, focusing on a book which has made an impact on my life and business. Today’s is not an exception – The Power of Now.
This book as sold millions and I have read it at least three times. This short review will not do the book justice as there is so much it in.
There are so many points in this book. If you read it, you’ll find that some resonate more with you than maybe me but let’s hear three things that I’ve taken away from it.
1. There is no such thing as time. It’s all made up.
2. The past and the future don’t happen. The past is gone; there’s nothing we can do about it. The future is something that we often create in our head.
3. The ego makes us overthink things. If we could stop thinking, I think we’d probably all feel a lot better for it.
The book is about The Now. The only thing we have is the present. I think if we realise that the mind is a superb instrument, it is very powerful but also it can very destructive in the way that we tend to overthink things.
Reading this book has opened my mind onto how I think and how the ego can control the way you do things and how the only thing you can do is be in the present. So I’d like to end on this quote, “Realise deeply that the present moment “is all you ever have. “Make now the primary focus on your life.” I highly recommend this book.
“Realise deeply that the present moment is all you ever have. Make the now the primary focus of your life” – Eckhart Tolle.
Some you may be aware I am posting a video a day for 30-days. 22 days in and I just had to post a cat video – this is why YouTube was invented right? Today’s video is ‘Why we use a dead cat on shoots’.