Lies, Damned Lies & The Statistics of Video

Lies, Damned Lies & The Statistics of Video

In a recent poll, over half liked salted caramel ice cream. Therefore less than 50 percent didn’t like it. Or to put it another way, one of the two people asked preferred salted caramel, the other wanted plain vanilla, but given no choice didn’t actually mind.

(more…)

To film or not to film?

To film or not to film?

The fear of spiders is the most common human phobia. Also in the top ten must be a dislike of being filmed. Making a corporate video usually requires one or more of the participants to be interviewed. It’s not an everyday experience for most, sitting in the glare of two cameras. But it is part of making a video and the skill of the crew and the producer will make it as easy and as painless as possible.
(more…)