Most marketers believe that video is one of the key tools required to instil brand awareness and connect with existing and potential new customers. We’re more likely to watch a video than we are to read through a lots of dry written content.
Building excitement about your brand this way involves understanding the power that video is able to deliver while finding ways to leverage all that potential. (more…)
Should you have decided to spend money on developing video content as a marketing tool for your business, chances are you’ll want to get as much out of it as possible.
You might not really appreciate the difference between marketing and PR. Many people don’t. The relationship between the two has blurred a lot since the advent of the online world. And that’s not an entirely bad thing. (more…)
One of the great things about our digital world is that, if you want to learn how to do something, you can easily go online and find a video or crib sheet. Whether that’s changing the ignition coils on your car, learning how to put up wallpaper or even building a new skill set in the office, someone, somewhere has made a video of it. (more…)
For a lot of businesses, the about us page is merely an add on, something that web design protocol says should be there. Nobody actually reads that stuff, right?
While not many people will decide to click on this page and read what you say about yourself, it is an important opportunity to build rapport and demonstrate your capability. It doesn’t have to be a couple of paragraphs along with a few staff profiles, it could be a lot more interesting! (more…)
What sets one corporate or marketing video apart from another?
Why do people watch one video to the end but only make it through the first five seconds of the next? (more…)