When you create a good video, it can engage and excite your potential customer base in a way that mere words simply cannot. According to research, viewers are up to 600% more likely to respond to a visual medium such as a promo video than they are to blog or targeted email marketing. Events and conferences are big business in the UK and across the world and whether the event needs to sell tickets, or simply inform or excite the visiting delegates a strong event promotion video is a must. (more…)
London is a city with a multitude of iconic sites, which have been used for the location of numerous film productions. However, London also offers a selection of more quirky filming locations. Here are just five of them. (more…)
With the 2016 Oscars now completed (and they will always be remembered for the Best Movie Mix Up!) we thought we would take a look at what won the often-overlooked technical Oscar’s to see what was hot in the world of video production in 2016 films. (more…)
Video is a powerful marketing tool. People tend to pay more attention to it than written material, retain that information to a greater degree and generally find it more entertaining leading to more sharing.
That’s if you find the right format for your message. (more…)
The creation of an advert for Christmas appears to have developed into a competition between some of the UK’s major department stores over recent years. In this article, we look at three of the leading contenders for 2016. All of these ads, which were released around mid-November, seek to epitomise the spirit of Christmas and, through creating a symbolic connection with their products, encourage consumers to do their Christmas shopping in their particular store! The first of the adverts we will look at is the one produced by John Lewis. (more…)