Building trust with your customers, clients, or even internal colleagues is an important strategy for any organisation. A brand that is trusted will find it much easier to deliver information or convert sales and putting a face to your brand through video is a great way of doing this. (more…)
Videos are now being used more and more to pitch new products to potential clients or customers. Video offers so much more than a paper presentation file or flip board. A great sales pitch video can give a flavour of not only the product but also the brand values behind it. (more…)
Reaching the right people and hitting the right tone is essential when you are trying to reach new supporters for your charity or NGO. Delivering the right amount of facts and emotion is the key to reaching new supporters, especially those whose personal goals align with your own. Using the expertise of a video marketing expert is essential to help you reach the audience you want and get the results to help further the cause of your charity. (more…)
LinkedIn is the world’s biggest business network, so if you run a company or head up a business marketing department, it’s important to be engaging with this network in a positive way. Harnessing the power of this network combined with smart video content is a way to reach the relevant, defined and engaged audiences you may be seeking. (more…)
Only a few of years ago if you wanted to create content to reach a mass audience you had to rely on a professional to make it for you. A company produced an advertisement and either placed it in a newspaper, sent it in the post, or paid to broadcast it on radio or television, and hoped that someone read, listened or watched it. marketing to consumers used to be expensive an almost an entirely one-way process. Now armed with an iPhone and the internet, you can create content and reach billions.