Many businesses are now adding video to their marketing content. It’s widely seen as one of the best strategies to engage an audience, generate leads and aid in conversations. While short videos (1-2 minutes in duration) should help you stand out on social media such as Facebook and Twitter, long format videos (5 -10 minutes) are also proving useful to businesses of all sizes.
Long videos give you the opportunity to tell a more detailed story and engage potential customers in a different way. And they can make a real difference to your marketing. (more…)
If you’re looking to get across a series of points, have a complex message or want to create an imaginative and engaging video for your audience, the flexibility you get with using animation is a huge asset.
The Best Time to Use Animation in Your Video Content
Messages can be a little complex can be difficult to explain them with just interviews It can also make the duration of your video long. Using Animation enables you to break things down and simplify the message so your audience can understand it.
For example, let’s say you have a complex healthcare product and you want to highlight its benefits and how it works. It can be difficult to show this device working properly in a real-life setting so switching to animation should make things a lot clearer. You can also add your branding to the images you create making things more impactful and on message for your marketing team.
Technology, in general, is one area where animation works perfectly. It enables you to engage your audience and keep them entertained. It’s also a great way to get your message across quickly and reasonably succinctly especially for an audience that is stuck for time.
You can make extremely focused content for your audience, quickly getting through your selling points without having to hire a studio, get actors on board, choose locations and all the other things that go along with live filming.
Animation may also be used to transport your audience to another world and really deliver that wow factor they are looking for. This more common nowadays with fast connections and the popularity of gaming and animations with high production values.
Animation is also a great way to get across sensitive stories. It can be difficult to find actors or real people to take part in your video if you are talking about a difficult situation. You can also add real audio to animation to create a powerful video.
Making Animated Video Content
The good news is that the cost of making animated videos has come down significantly in recent years putting it within reach of many smaller and medium-size companies. As with any successful piece of marketing content, it’s important to have the right strategy in place. You need to understand what you are trying to achieve, who you are aiming your message at and what sort of result you want to achieve.
People love short videos that quickly get to the action and tell them what they need to know. You’ll be well advised to trim any unnecessary fat from your script and keep it highly focused when you choose animation.
It also helps to work with a video consultant who can help you make the right animation choices and develop a video that has real, long term impact.