What is UGC and How Can You Make It Work for Your Brand?

What is UGC and How Can You Make It Work for Your Brand?

Only a few of years ago if you wanted to create content to reach a mass audience you had to rely on a professional to make it for you. A company produced an advertisement and either placed it in a newspaper, sent it in the post, or paid to broadcast it on radio or television, and hoped that someone read, listened or watched it. marketing to consumers used to be expensive an almost an entirely one-way process. Now armed with an iPhone and the internet, you can create content and reach billions.

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