The four lessons business owners learn in video marketing too late. When it comes to marketing your business few formats work better than video. However, that can only happen if it’s done right. If that doesn’t happen, you could end up seeing minimal rewards for your efforts, and wasting your money.

Here are four lessons you can learn from other company’s mistakes to make sure video works for you.
1. Making video for content sake
2. Companies making videos for themselves, not for their audience
3. No content distribution or marketing plan
4. Not having a budget for video