Recycling video content

Recycling video content

Video challenge is about to start…

I am a big believer in recycling. The same comes to video; I am amazed by how businesses spend lots of money on video and never think to reuse the footage or content. Here is a promo video that was made for my book launch and now re-purposed for my video challenge, which starts tomorrow. To recycle this video all I did was edited it shorter by 20 secs, updated the on-screen text, and made an end graphic (it’s a video wall, check it out) and recorded a new voice over.

Where you can follow me on the challenge:

https://www.linkedin.com/in/simonbanksvideo/

https://www.facebook.com/thevideoexpert/

https://www.instagram.com/simonbanksvideo/

https://www.youtube.com/c/SimonBanksTallboy

https://www.linkedin.com/company/tallboy-communications-ltd

https://www.facebook.com/tallboycomms

 

Why a 30 day video challenge

Why a 30 day video challenge

A couple of days ago I made an announcement about a challenge I’m giving myself, and that is to post a video a day on all my social media channels during the month of June. I want to explain why I’m doing, I want to practice what I preach. I’m always talking to my clients about how they need to do more video. Even us video creators, we often making great videos for our clients, but we very rarely make videos for ourselves and I guess there are a couple of reasons for that. One is time. We are spending most of my time serving our clients and the one is as a video creator you want to make videos which really high production values and look really good and that obviously takes quite a lot of time to do so. What I’m doing on this challenge is to try and make it simple. Please watch the video to find out more.

My challenge starts this Saturday, the first of June. And I look forward to your feedback. And at the end of the challenge, probably at the beginning of July, I’ll make another video, just on all my experience, my insights, and tips that I found. Hopefully, it will be useful for you.

Where you can follow me on the challenge:

https://www.linkedin.com/in/simonbanksvideo/

https://www.facebook.com/thevideoexpert/

https://www.instagram.com/simonbanksvideo/

https://www.youtube.com/c/SimonBanksTallboy

https://www.linkedin.com/company/tallboy-communications-ltd

https://www.facebook.com/tallboycomms

 

How to be consistent with video – 30 day challenge

How to be consistent with video – 30 day challenge

Today I am announcing a challenge that I am undertaking. Posting a video a day for 30 days starting 1st June. Videos that I am going to shoot and edit myself to see what works and doesn’t work. So please join me on my video challenge journey.

On my walk today in Richmond Park,  I wanna talk about consistency, particularly when it comes to marketing and making videos. And I understand as a business owner, you’re busy busy growing the businesses, doing sales, serving client, it’s hard to be consistent with marketing. I know that I’m in the same situation. I have a small business. I’m concentrating on sales and serving my clients and when it comes to marketing, often I sort of put that on the nice to-do list but don’t get around to doing much about it. Until recently, I actually was in my Instagram feed and I saw an add about a video challenge, a video marketing challenge by a guy called Peng Joon, he was based in Malaysia. And I thought, oh that’s interesting. So I decided, why not. Why don’t I try that and practised what I preach. Which is, I’m always talking to my clients about creating more video content. So I’ve just completed the 21-day video challenge and it was good, I really enjoyed making the content. I’m not so sure about talking to the camera. That’s something that I’m still trying to get used to. But, as business owners, we have a message that we need to get to our audience and if we want to grow our business then we should be looking at becoming more consistent with marketing and particularly with video.

From the 1st ofJune, I’m gonna post a video a day across all my social media channels and to add to what I’ve already done. So I’ve already shot some, but I need to add to them. So if you’ve got any questions about video production, strategy, distribution or marketing, drop me a comment and I’ll make a video about it. But, I will include a couple of lives in that ’cause I’ve actually done a stlive. And I will post a video a day for 30 days starting the first of June. So hopefully you will join me on my journey on my video challenge and I’ll send you some more information, but later, about where you can see these videos.

 

Can How-To Videos Lead to More Sales?

Can How-To Videos Lead to More Sales?

In our tech savvy world, if you want to find out how to do something, all you need to do is go on YouTube. Whether it’s how to wallpaper a room, change a tyre or solve a problem with your smartphone, you can normally find at least three or four videos that explain what to do. Some of these are made by amateur enthusiasts, many are created by companies hoping to boost engagement.

For businesses, video is proving to be a great marketing tool that, done well, delivers exceptional results. (more…)

Common Video Marketing Mistakes

Common Video Marketing Mistakes

Ask any marketer what you should be focusing on at the moment, and the first thing they will likely say is video.  Social media sites love it, search engines often recommend it and people watch a lot of it.  But that’s not to say that just creating a video will guarantee success – you need to avoid common video marketing mistakes to get the most from your content.

So, what are the big video marketing mistakes to avoid? (more…)