If someone is thinking of using your business, hiring your services or buying your products, the likelihood is that they will check reviews and testimonials before reaching any decision.
The internet has made it possible for potential customers to do this from the comfort of their own homes. We use reviews to form an instant and sometimes long-lasting opinion about a particular company.
If you want to understand how powerful this is to your marketing efforts, here’s a stat for you: 92% of customers are likely to check reviews or seek out testimonials before buying a particular product.
When everyone has reviews and testimonials on their sites, however, how do you get to stand out from the crowd and make a big impression on your customers? Moving to video can give you a big advantage. It puts a real person in front of the potential customer, someone they can relate to better and engage with on a more emotional level.
The Benefits of Testimonial Videos
A testimonial video can be something as simple as a head and shoulders shot of a past customer explaining what they got out of your product or service. What this type of content delivers ahead of traditional written reviews is that they have personality and character. The video puts a face to the testimonial. When we see an individual talking about a business, we’re more likely to listen to what they are saying and actually more likely to believe them.
Testimonial videos help you build a greater level of trust with potential customers. We tend to see these types of content as unbiased and put a higher store in the positive message they are designed to get across.
We’re also more likely to watch video nowadays that read large amounts of text. We have smartphones that are perfect tools for checking out video of all types and which can be used wherever we are, at home, in the office or on the move.
Videos can also be used in a wide variety of different marketing activities. They don’t just sit on your website – you can upload them to sharing sites like YouTube and even social media such as Twitter and Facebook. This makes them more likely to be shared by viewers in general which is a marketing plus that you can often expect from this type of content.
Creating Testimonial Videos
The big challenge you will need to overcome is getting customers to appear on testimonial videos. People are often happy to write a few lines if you have delivered a great service but may be more reticent about appearing on camera, not least because it takes time.
That’s why it’s important to work with a video production company that has experience in delivering high-quality content such as testimonial videos. They can work with your team to put together a strategy that succeeds as well as help you select the perfect, satisfied customers to promote your company.
Get it right and you can expect your video testimonials to not only bring more customers to your door but to stand the test of time too. Video has a good ROI and will add depth and stature to your brand and marketing.