Getting your new business on the map when you first set it up can be a huge challenge. Most start-ups have budget constraints when it comes to important areas like marketing. Fortunately, there is plenty of help out there, including social media, that is ideal for promoting your business.
With so many of us carrying around smartphones and tablets, video content, in particular, has exploded in popularity. Marketing companies and large corporations have understood this for a while and so focus a lot of their marketing fuel in a video direction.
But where does that leave your start-up?
Start-up companies don’t have the longevity or the brand name association of their already existing counterparts or competitors, this is why getting a marketing strategy right is extremely important. Perhaps in the past a start-up budget could not stretch to a professional video being made, but today, as technology improves, the cost of having a creative video is achievable. As videos are becoming the most popular and fastest way to deliver information and engage with customers it is also essential that a start-up utilises this marketing tool effectively.
Here are our top tips for getting your video marketing right first time.
- Develop a Coherent Strategy
There should be a specific reason why you are producing video content. There’s no point in doing it just because everyone else is.
You need to be clear about each video, who it is aimed at, what effect you want to achieve, where you are going to post it and what it’s going to lead in to. Produce content that creates an emotional connection and which your audience are keen to view and share and you essentially give your business marketing a huge head start.
- What Type of Content Are You Creating?
If you understand what your customers are really looking for, it should make it easier to create video content for them.
That could lead you to create how-to videos, testimonials, or something more abstract with a storytelling narrative. You may use a simple head and shoulders shot of the CEO or customers talking about your brand. You might want to put in some animation because it’s something that helps you get your point across quickly and entertainingly.
There are a wide range of choices out there and you need to understand what each brings to the table and how your audience is likely to enjoy or engage with them.
- Creating Your Video Content
The temptation for start-ups is to do as much of the work themselves. That’s relatively easy to accomplish as we’re all carrying around smartphones and tablets. Handheld cameras are relatively inexpensive too. However, DIY videos need to be created with the right production values. A badly shot and edited piece of content can be damaging to your brand and reputation and once it’s out there it can be difficult to control distribution.
Another option is to develop brand ambassadors to create UGC or user-generated content which can be used to spread word about your new business. This can be a difficult one for start-up companies because their reach isn’t as far compared to more established companies.
The final option is to use a professional video production company. The benefit of this is that you get the right equipment and the right people in place. The company will also be able to help you develop a clear strategy for the future. Setting aside some of your start up budget to ensure you have a video that reflects your new brand and its values will be priceless.
- Where to Post Your Videos
Finally, developing a comprehensive video strategy includes understanding where the media can be posted. It’s not enough to put the video on your website or on YouTube. Video content is seen nowadays on social media like Facebook, Instagram and Twitter.
There might even be bloggers and other businesses that can host or embed your video content and give you a wider reach. Creating content for these means that you reach a much wider audience.
The best way to get your start up out there is by creating an imaginative video that reflects what your start up represents, aimed and relevant to your target audience. The team at Tallboy are experts in putting all these pieces together and can advise you every step of the way.