The fact that over a billion hours of video are viewed each day on YouTube should be more than enough to convince you that your business needs to be on there.
Get it right and you can really engage your customers and get them to share you content with friends, family and followers both locally and around the world. Here are just a few ideas to get you started:
- Product Launches
There’s no doubt that if you have a product that’s about to hit the market, you need to get a video out about it. Product launches can be used to create anticipation as well as show people where to buy from. Keep them short and snappy and you’ll find these kinds of video a lot more shareable that traditional written content.
- Quick Demos
Make sure your customer can get the most out of your product or service but keep these quick demos down to under a minute if you want to really maintain attention levels. There might be a whole host of little demos that you can do for your business all of which may appear on Google searches, greatly improving brand awareness.
- Get an Influencer
If you have the budget to spare, engaging the services of an internet influencer to rave about your brand is an option. This is normally a celebrity or expert in a certain field who your core demographic is really going to listen to. A cheaper option is to nurture brand ambassadors and get them to do their own user generated content to spread the word about your business.
- Video Tutorials and Tips
Generally longer and more involved than quick demos, tutorials can be a great way to boost the reputation of your brand with customers. A prime example would be the range of DIY skill tutorials that a business like B&Q produces to support it’s range of home improvement products.
- Explore Your Industry
If you want to gain more standing in your industry, particularly if you tend to sell B2B, producing videos that explore it in greater detail can help you stand out. This could include tackling current issues in news style videos as well as taking a look at the history and stand out personalities that have contributed over the years.
- Customer Testimonials
When we think of testimonials we tend to look at the written variety that we see on sites like Amazon. Testimonials in video format work well too – in fact, they can often be more powerful than simple written ones, particularly if you choose the right people to take part.
- Embrace the Fun
Quirky, fun videos often get shared a lot more than other types of content. That’s because they touch a core part in all of us. Don’t be afraid to experiment with funny videos that make your audience smile while also saying something positive about your brand.
A word of warning, however, what makes you laugh could offend another person – be clear in what you are trying to achieve and the impact it is likely to have.
These are just a few ways you can use video to promote your brand. Our advice is to sit down and make a list of potential opportunities and start exploring them for your business. Discuss how to achieve what you want with an exciting and innovative video production company to achieve your goals.