How a Video Can Work Both as Marketing Tool and a PR Tool

How a Video Can Work Both as Marketing Tool and a PR Tool

Should you have decided to spend money on developing video content as a marketing tool for your business, chances are you’ll want to get as much out of it as possible.

You might not really appreciate the difference between marketing and PR. Many people don’t. The relationship between the two has blurred a lot since the advent of the online world. And that’s not an entirely bad thing. (more…)