For any business, the marketing funnel is a key factor in success or failure. The funnel analogy is pretty apt, starting wide at the top and gradually narrowing so that there’s only really one place to go – in the case of your business, towards a sale or other conversion. (more…)
While there might be a lot of effort, time and money that goes into producing a video for your business, there’s no doubt that it can give you a bigger return than other media. If you utilise all its benefits.
Get it right and you should expect to get a bigger splash for your marketing investment. The key is to open your mind a little more than you’re perhaps used to. When you’re planning a video for your site, take a look at the places where you can post it, how you can get people to share it and what value you can get out of social media. (more…)