Tips on How to Build a Connection with Your Audience in a Corporate Video

Tips on How to Build a Connection with Your Audience in a Corporate Video

Video has become an important way for businesses of all types to reach out to their customers. A great corporate video is no small undertaking, of course. But done well it can boost engagement and set the tone for your brand. Done poorly, it can turn customers and business partners off in their droves.

Here are our quick tips on how to build a strong connection with your audience: (more…)

Why Consider a Documentary as Part of Your Content Marketing Strategy?

Why Consider a Documentary as Part of Your Content Marketing Strategy?

Brands are starting to experiment with different forms and media when it comes to their content marketing strategy. One that is certainly becoming popular is the documentary. Unlike traditional ads, short films that match the brand ideals of a company can resonate strongly with potential customers without actually selling to them directly. (more…)