Why are Inspirational Lifestyle Videos So Effective?

Why are Inspirational Lifestyle Videos So Effective?

Most business owners understand that a meaningful and purposeful message is important when it comes to marketing.  A landing page that has a good, strong call to action, for example, is designed to move your customer onto the buying phase as seamlessly as possible.

Creating an emotional connection with your potential customer is always vital. That’s where concepts like inspirational lifestyle videos have been so successful in recent years. They allow viewers to see themselves in the space you have created and dream of a better life. (more…)

Why Creating a Sales Training Video is so Effective in Large Organisations

Why Creating a Sales Training Video is so Effective in Large Organisations

Most businesses that sell products and services understand that sales training for staff is important at all levels. The problem is that it can often be expensive and time consuming to deliver and may be compounded if you have a regular turn over in staff or have large numbers of employees.

That’s why many larger companies are now turning to sales training videos to deliver the vital learning staff need. With the greater connectivity available nowadays and better technology, training videos can be quickly created, stored and accessed whenever people need them. Get the right teaching strategy in place and it can make a big difference to your sales operations and the quality you get from staff and ultimately deliver to potential customers. (more…)