What is Corporate Storytelling and How Can it Help Your Business?

What is Corporate Storytelling and How Can it Help Your Business?

The need to adopt a successful corporate marketing strategy is fundamental to the success of any organisation. There are various means by which companies strive to sell their products and services and one of those is through the medium of corporate storytelling. In this article, we explain what marketers mean when they speak about corporate storytelling and explain how it can benefit a business in the context of its marketing. We also look at other ways in which it may help your business outside of the context of product marketing. (more…)

How to Identify Your Target Audience Group

How to Identify Your Target Audience Group

If you have developed a product or service that you intend to market, it is essential that you identify the target audience group for your marketing strategy. This is equally important whether you market your products and services through physical media services such as leafleting, posters and flyers or online via, for example, video technology. (more…)