Video is an investment into your brand. In 2017, it’s not a nice to have, it’s an essential.  For some companies, video is a big investment. With video production, the key thing is you are buying a service not a product.  A bespoke video with your company’s messages, exactly tailored to have maximum impact on your audience, is something you can’t just order online. If you’ve done any research on the web, you will see there are hundreds of corporate video production companies listed, which gives you plenty of choice. However, that research doesn’t  necessarily give any guidelines on what to spend. In the video below, Tallboy’s MD Simon Banks explains why going cheap may not be cheerful and could potentially be a bad business decision. Remember the old adage, you get what you pay for.