Managing Expectation

Managing Expectation

Roy Hodgson should have brushed up on some tips and tricks about how to manage client expectations this week. The client being, in this case, our country’s ever-optimistic football fans. England’s humiliating crash out of Euro 2016 to underdogs Iceland should come as no surprise to a country that has only won 6 games since 1996 in knockout rounds of international football. Expectations were unrealistic. (more…)

Brexit outcome – what to do next?

Brexit outcome – what to do next?

Boris Johnson borrowed shamelessly from the film Independence Day to make his final rallying call before the referendum vote last Thursday, saying June 23 would become Britain’s “independence day”. Well, anything Boris can do, we can do too. (more…)

Video Production and Retail

Video Production and Retail

In the modern world, social media and video are becoming huge platforms for online marketing and sales. Even on websites, businesses are incorporating more and more videos into their pages, as it creates a better visual effect and display. This is especially true for the big brand clothing stores, who are able to showcase their products better and more fluidly with the use of video. Even on the Amazon homepage, there are short videos of men and women moving around in clothes from the clothing section. It’s interactive, engaging, and something you need to be doing. (more…)

Stairway to A Good Video

Stairway to A Good Video

Making a good video is all about the story. However, the story needs to be told visually, and so a video goes from good to great if the pictures are dramatic, exciting and attention-grabbing. (more…)