Video plus social media – potent responses from business advertising

Video plus social media – potent responses from business advertising

Like it or hate it, social media is a powerful way to reach your audience and using video on social media can extend your reach.

The role of video in social media

As with every video, defining your audience is the most important thing and this is even more crucial in social media.  Who will view, like and share your video? Facebook, which is at the forefront of sharable information, recently commissioned The Centre for Neuroeconomic Studies to research how individuals process information delivered to them in different formats. (more…)

The cost of publicity – how an image can change a policy

The cost of publicity – how an image can change a policy

Get ready for the UK’s first ever £1 billion shopping day.  The American phenomenon known as Black Friday falls this week with retail analysts predicting British shoppers will spend £200 million more than last year – taking the total in the tills to 7 figures.

The day after the thanksgiving holiday in the US, it was traditionally the day when the Christmas shopping season started. It was known as Black Friday as it was the first day of the year when retailers’ balance sheets went out of the red and into black – that is, they began to make a profit. (more…)

I am a presenter … the real cost of skill

I am a presenter … the real cost of skill

At last our winter evenings are complete. We have a perfect excuse not to go out. We can’t possibly drag ourselves off to the gym.  While October signals Halloween, November can only be “I’m a Celebrity, Get Me Out of Here.”

Series 15 started last night. The real reason for watching #IACGMOOH is not the D list celebrities, however much they bring out our masochistic dark side; it’s because of the nightly master class in presenting given by Ant & Dec.

See Ant and Dec and some other not-so-talented presenters in action…

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Using short videos for business

Using short videos for business

Short video is one of the most powerful marketing tools available to businesses.

From the shortest, which is Vine at 6 seconds, Instagram video at 15 seconds, to YouTube, Facebook, LinkedIn and Google Hangouts, which can be any length, short video is easy to recognise.

Three key components of a successful ‘short video’ (more…)

The £1m video – is it worth the cost? – John Lewis Ad 2015

The £1m video – is it worth the cost? – John Lewis Ad 2015

So what has the man in the moon got to do with Christmas?

Everything.

Once again, the creative team (and it is a team, make no mistake) behind the annual John Lewis ad has come up with a winner.

First thing to note is that we all knew we would all be played like a virtuoso caressing a Stradivarius. We knew there would be a song re-worked by a relatively unknown artist. We knew there would be an assault on our emotions. We knew there would be a happy ending. And we knew it would give us permission to love Christmas all over again. (more…)