Matching creativity to clients
A video is, by definition, a creative process. It’s turning an idea, a thought or a message into something informative or entertaining; that is simple to understand and unambiguous; and most important, gives an accurate representation of your company.
It can be a tough ask to turn a subject such as expense budgeting into a series of videos that are not only compelling to watch, but also educational. The creative process means thinking outside the subject, taking clues from the language used, and, perhaps, most importantly, understanding the client and the audience and knowing just how creative they want to and can be.
One white-haired elderly lady has caused a sensation. Pictured at the premiere of Johnny Depp’s latest film Black Mass, this lady was the only one in the crowd not watching the event via a smart phone or iPad. She stands out because she is the only one actually living the event and not recording it.
Soon-to-be defunct band One Direction recently played six sold-out nights at London’s O2 arena. The entire crowd around me were all using their smart devices and all suffered from the same affliction – FOMO – the Fear of Missing Out.
When you’ve spent time and money creating business video, it’s vital to plan and integrate that video content into your overall business plan. We have a selection of ideas perfect for your business.
A. Make the video your audience needs
If you have a product, the easiest video to make is the classic ‘how to’ video. This type of video can be simple; it can use humor; it can be short and to the point. Bosch is famous for its expert videos and they prove the next point – ‘how to’ videos are watched over and over again. And think differently with a ‘how to’ video – perhaps a video showing how to recycle your product or using the product for a different purpose are great too. (more…)
Quality content is vital to get your website to stand out amongst the competition. Stunning images and engaging blogs are fundamental however, adding video helps will take things to the next level.
Video has instant impact; this allows you to get your message across in a matter of seconds. It also can convey your personality and can make you approachable.
The advantage of video over text is what you see is what you get; The old adage of a picture painting a thousand words is very true. A few well-chosen images, the right phrases said by the right people will instantly give the viewer the feeling you are someone to do business with. (more…)
As a boss, you make a contract with your employees. You will pay them as long as they do the work you ask them to. So it seems logical to remove any distractions or diversions in order to ensure maximum productivity. And if you subscribe to that theory, then blocking certain websites will improve employee output.
And if you run the IT department, blocking websites is one guard against unwittingly allowing viruses into the system. Plus, also not allowing access to certain sites can prevent network connectivity problems caused by streaming music and video. One example is the case of Procter & Gamble. It discovered its employees were watching 50,000 YouTube videos and listening to 4,000 hours of music on a typical workday, choking its digital pipeline.