So you have made a great video – but is anyone watching?

So you have made a great video – but is anyone watching?

This summer’s blockbuster is Jurassic World – the 4th in the Jurassic Park franchise and featuring human-munching dinosaurs and the bloodcurdling screams of female lead Bryce Dallas Howard. On paper, it should do well; the other films were both money-making box office hits. What’s not to like – it’s about dinosaurs and kids running around with scary sequences designed to make the audience jump. But Hollywood has learned the hard way of relying on just the theory. It knows making the film is the easy part – it’s getting people into movie theatres to see it that takes the effort.

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Video Communications Strategy – Investment

Video Communications Strategy – Investment

The Six Elements of Video Communications Strategy – Investment

If you could spend part of your marketing budget and instantly see results, then it would be a no–brainer. Of course you would do it. And if you spent that money and realized by making just a small adjustment you could get even better results, again, I am sure you would do it.

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Summer Blockbuster Magazine

Summer Blockbuster Magazine

Welcome to our Summer Blockbuster Magazine! In this issue we shine the spotlight on budget and how important it is to consider the ROI that you need from your video. What results are you hoping for? How will you define success and have you set a realistic budget to achieve this? We cover all the important aspects of business video ROI in our latest magazine…

Summer Blockbuster Magazine Insights

Return on investment (ROI) is key in business. What you put in should generate profits several times your original cost. So, in Hollywood, the sign of a successful movie is no Oscar night, its about the ROI.

The average successful Hollywood movie earns about four and a half times its original budget in global box office revenues, around 450% ROI.

The same rules apply when making a corporate video. What return do you want from you investment in the film?  The cost of making a video should be viewed in the context of what you need it to do.

Take a look at this seasons video production magazine for more info…

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