We have identified six important elements to consider when developing your Video Communications Strategy. Each plays a vital role in shaping the direction and outcome of your corporate video and to allow you to carefully consider the impact it will have on your business goals.
Thinking through these elements now will mean less wastage of time, resources and money in the long run.
Today we were filming a case study for a company called Yotta. It is an ‘infrastructure asset management software’ provider. Which I am not sure what this means but today I was going to find out. The case study was on East Sussex County Council and how it uses the Yotta software Horizons to manage and predict the conditions of the roads in the county.
We had a very exiting shoot today for UNICEF! We recorded a studio based discussion, where three experts talked and debated opinions on the well being of adolescent girls in the developing world. The moderator was David Eades, one of the most familiar faces on BBC World News TV.
Our day started with a meeting between the participants, the moderator, our producer and the representative for UNICEF. They started to discuss the subject in order to work out what topics and issues should be included, and the structure of how the debate will flow.
Spring is a time of year where the days are getting longer and lighter, it’s the perfect time to think about refreshing your corporate communications and to clear out the clutter. Perhaps you need to refocus on your story? Rethink which messages matter? Who are they aimed at and how can you reach the right people at the right time?
Annual budgets have usually bedded in by now, and if you have been considering refreshing your corporate video, it’s likely that by Spring you have an idea of what budget you have available to invest in this.
Spring brings new beginnings, now is the time to think through your communications strategy and seed some new ideas, so that you and your business can reap the benefits in the year ahead.