Thinking about a video for your business or organisation? But don’t know where to start? There are lots of elements to producing a corporate video, and it can all seem very daunting. It needn’t be if you do some preparation. Here are my 3 key things you need to think about before contacting or hiring a video production company.
A piece of bread is not just a piece of bread. It’s a snack, breakfast toast, a sandwich… It’s part of the entertainment in the park with the ducks, or it can even be dessert when mixed with sugar, milk and raisins.
Likewise, video isn’t just video. It’s simply the starting point. Imagine you’ve taken the first step and made a short video explaining what your company does. It’s very easy and cheap to re-edit and re-position a video for a variety of uses. Here are just a few things you can do with it.
In the years I’ve spent helping organisations develop their corporate communications, I’ve seen video produce some outstanding results in a huge variety of fields. Unfortunately, many organisations still don’t fully appreciate video’s power within corporate and B2B communications.
Video offers far more than just a flashy way of introducing your website.
Welcome to the New Year. Online is very much part of our daily internet experience. But how many companies are utilising the power of video for their business? Whether it’s for internal or external use, video is so much more personal than written communication. Video can convey emotion far better than the written word. You can say much, much more in a one minute video than you can on a written page. This is an absolutely essential element of successful online marketing, where you have precious few seconds to capture your target’s attention.
At Tallboy we haven’t sent a physical card out for a number of years, but instead choose to produce a video and send it out online.
Well this year we decided to do something a little different, Tallboy decided to donate our company’s time and resources to a charity instead. We chose to support a local charity close to our office in South West London, Missing People.